Norbert Lueg was born in 1958 in Paderborn and lives in Mülheim / Ruhr since 1965. He studied Communication Design at the University of Essen ('Folkwang Schule').
He graduated with honors as a student of professor Vilim Vasata. Later he worked as an Art & Creative Director for advertising and PR agencies. Since 2004 he is a freelance art director, designer and illustrator for advertising agencies, publishers and direct customers. "The design of the helmet is the result of a spontaneous association with my home, the metropolis Ruhr: A grinning black cat with a gold tooth. (... Whatever the viewer wants to interpret ...) "