The Arts of Cultures – Art as a key for dialogue of cultures
Essen, Germany Saint-Étienne, France, January 2018: The multi-awarded brand Melon® from Germany starts a partnership with Musée d’Art et d’Industrie from France and brings the international art program “The Arts of Cultures” to their home country.
In 2013 Melon® presented “The Arts of Cultures by Melon®” program at the Eurobike for the first time. In cooperation with the Hungarian Partizan Art Studios and Gallery young Hungarian artists painted 24 plain white Melon® helmets with a breathtaking result: the everyday object helmet turned into a stage for cultural messages.
Annually updated TAOC collaborations followed with helmet collections from Romania, the Metropolis Ruhr, Berlin, Greece and France. Every helmet created is an amazing piece of art inspired by the backgrounds, surroundings, landscapes, culture and people the artists face every day.
Since the start in 2013 the different TAOC collections have travelled all over the globe and have been gazed by thousands of art inspired and bicycle addicted people.
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