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THE ARTS OF CULTURES by Melon – 2nd ACT. Drawing the curtain for the arts of Romania in 2014! Art has always promoted an intercultural dialogue, and an everyday object like a bicycle helmet is an abstract but attractive medium for artists. There is nearly no medium that has a higher exposed visibility like a helmet on a head, a great stage for arts and messages. In 2013 we presented the “The Arts of Cultures by Melon” program at the Eurobike for the first time. In cooperation with the Hungarian Partizan Art Studios and Gallery young Hungarian artists had painted 24 Melon® Urban Active Helmets. So, the everyday object helmet turned into a stage for annual updated cultural messages. This year Romania is partner of our “The Arts of Cultures by Melon” and we expect again creatively designed helmets, bringing to expression that the brain is our most important organ. Every country has it’s own culture carrying in their brains, which we like to respect with our open dialogue between Melon as a brand and the currently 35 different cultures, where Melon helmets are available already after only 12 month. Arts as the international language will show us the fascinating different profiles and styles of each country.