Red Dot Award 2014 - And the Winner is Melon®27.03.14
March, 26th, 2014, Essen: with their outstanding design and product features, Melon® Urban Active bicycle and roller sports helmets set new standards. An international, high profile jury of 40 experts thought the same and have awarded the Melon® helmet collection the Red Dot Award 2014.
The Melon® multi-sport helmet is, after all, not only stylish and great-looking but also fulfils all the requirements of contemporary urban and sports use with its symbiosis of retro design and high tech features. In this way, Melon® Helmets also preserve the popular skate style of the 80s for the future.
“We started out with the conviction that lifestyle helmets should have not only visual qualities but should also work – design for a greater feel-good factor, high tech for more safety and comfort. To now be the winner out of 4,815 entries from 53 countries is a very special award for our young, globally oriented brand and also the second international award within 6 months of our market launch. In this context we would like to thank our team, our international sponsors, families and fans – without their support we would not be here as winners of the Red Dot Award,” said the brothers and founders David and Michal Cervenka of the Essen based sports helmet brand Melon® Helmets.
The proven in-mould outer shell from professional bicycle racing combined with an extra reinforced polycarbonate construction ensures a weight reduction of at least 30% compared to standard helmets in this category*. Many extras ensure a high degree of comfort, user friendliness and safety: MACS Cooling System, breathable and washable COOLMAX® padding in three labelled strengths and three helmet sizes, adjustable straps, Fidlock® magnetic buckle, 3M reflex logos and integrated straps anchor.
From the 7th July 2014, the Melon® Urban Active Helmets will also be on display, together with the other prize-winning products, in the exhibition “Design on stage” in the Red Dot Design Museum in the world heritage site “Zeche Zollverein” in Essen.
Melon® Answers on Red Dot Evaluation Criteria
The Seven Melon® Urban Active Statements
1. DEGREE OF INNOVATION
Not only beautiful - the Melon® „Urban Active“ achieves a symbiosis of retro design and high-tech to meet all the requirements for a contemporary urban and active application. Through this symbiosis, our Melon® has preserved the look of the popular skate shell from the 80’s to the future. Acceptance is achieved through contemporary functionality, amongst the current bicycle and roller sports scenes in an urban and active environment require.
Due to the in-mold process and reinforced polycarbonate construction used in bicycle racing sport our „Urban Active“ is at least 30% lighter than other helmets with a closed shell construction (from 250g in size XXS-S). Brand name component suppliers support our uncompromising approach to style, safety and comfort. (Fidlock®, 3M®, Coolmax®)
With the many extras, the Melon® Urban Active helmet, offers a high level of comfort, safety and easy use. Natural ventilation is provided via MACS (Melon® Airflow Channel System). In every head positions 12 air openings running parallel along the longitudinal axis of the head ensure optimal airflow, regardless of the position of the body on different frame geometries and roller sport equipment. This is achieved, as the air openings themselves are aimed, perpendicular tangents to the on coming air. Further channels inside the helmet direct airflow via several axes and radii to approximately 75% of the covered head surface.
A secure individual and comfortable setting can be found simply through the use of a stable spin-dial adjuster on the back, breath-able, washable COOLMAX® foam padding in three labelled strengths, and the use of three helmet shell sizes.
The patented magnetic Fidlock® buckle offers easy one hand operation even with wet or cold fingers. Further it prevents pinching the skin when closing, in contrast to conventional closure systems. The 3M® reflective logo stickers and straps ensure 360° reflectivity. Chinstrap adjusters provide a secure individual belt adjustment. The in-mold direct cast anchor straps inside the EPS shell offer a large surface connection to the helmet.
Melon allows the user to select from three helmet shell sizes, three different sized, breathable Coolmax® foam paddings in addition to the spin-dial adjuster. This allows a maximum ergonomic adaptation to the individual head shape.
The shape of the inner shell is aligned by default to a „universal fit“ with high fit for different ethnic head shapes. The chinstrap adjusters on either side allow an individual adjustment for correct front and rear belt geometry through securely locking down on the strap.
4. SYMBOLIC AND EMOTIONAL CONTENT
Melon® offers the cycling community a helmet with which they are able to identify themselves multi-dimensionally. This is due to the factors, stylish, comfortable and safety executed at a high technical level. In short, the Melon® is available in 23 styles and colours with loads of extras, and yet still very light!
The origin of the brand name Melon® is in the English expression „Watch your Melon!“, in combination with the natural properties of the watermelon. Melon® is an obvious metaphor for the head. This is very evident by the creative „Melon Helmet community“ and the number of images „Melonists“ place online. These can be seen when searched for under the term „Melon Helmets“.
5. PRODUCT PERIPHERY
It is nice that the Melon® helmet can also be fitted with unique extras such as the Melon® Vista Visor UV400 – a reminiscence to Bike Messengers, who often wear a baseball cap under their helmet. The Melon® Urban Active helmet was constructed in such a way that the mounting points for the Melon® Vista Visor have been directly integrated into the shell. This allows for optimal mounting and additional impact protection, as the anchor points are allow a direct connection to the impact blocker.
6. SELF-EXPLANATORY QUALITY
The handling of the helmet is largely self-explanatory even without a manual. Details, such as the opening direction of the magnetic closure, correct positioning on the head, or even the thickness of the different cushion elements, are clearly visible. This is achieved simply by having the required information on the product, in the right place.
7. ECOLOGICAL COMPATIBILITY
The Melon® packaging and display concept takes into account natural materials and environmentally friendly processing techniques such as natural cardboard, water-based inks and untreated wood elements for the display units.
For more information about the Red Dot Award: http://en.red-dot.org/
Melon® Helmets – company story:
The European sports brands Melon® Helmets (http://www.melon-helmets.com) was founded by brothers David and Michal Cervenka. The Melon® headquarters are in Essen, Germany.
The brand distribution company Intelligent Mobility GmbH based in Europe’s largest metropolitan area has been developing, marketing and distributing special brands in the “fashion, protection and mobility” segment since 2006.
Based on a new understanding of bicycle culture and urban mobility, the team offers a coordinated portfolio for style conscious urbanites in the categories of bicycle, e-mobility, roller sports, lifestyle and sports and protective accessories. Hereby the team uses its own experiences from seven years spent working in helmet and brand distribution as well as from intensive cooperation with different cycling communities, sponsored team riders and the international dealers. The essence of all the insights gained was taken into consideration in the development of the Melon® Urban Active Helmet. “Melon® offers the cycling community a helmet with which you can identify on a multi-dimensional level as it represents a stylish and comfortable safety accessory of the highest technical level. The brand and design concept surprises and entertains to an equal extent which also leads to those who would normally not be interested in helmets developing an interest in safety in road traffic. We address the target group emotionally, our motto is our programme: “No brain no game!” says Michal Cervenka. His brother David adds: “Melon® is the result of an evolution true to the motto, “Form follows function” with the aim of offering a cost efficient, high quality and diverse helmet with high tech features for the internationally new urban mobility needs – the people’s helmet.”
The brand name comes from the English expression, “Watch your Melon!”, the creative “Melon Helmet community” and the natural properties of the watermelon known as the “armour-plated berry”. The melon is, therefore, the perfect metaphor for the head, which is also documented online by the many humorous images of “Melonites” found under the search term “Melon Helmets”.
Further information on Melon® Urban Active Helmets on:
* Melon® Urban Active XXS-XS 250g, SET UP excl. Spin Dial, with Spin Dial 260g
Intelligent Mobility GmbH
Rellinghauser Str. 334h