Matthias Scheidig is a freelance illustrator, toy designer and street artist. After spending some years in England, Scotland and Ireland, he is living in the Ruhr district since 2008.
"My Ruhr Metropolis helmet design is based on old, rusty steel which establishes a connection to the former industry of the Ruhr district. My colored drawings stand in contrast to the background.[…] The graffiti symbolizes freshness, youth and sports.[…]
The Arts of Cultures – Art as a key for dialogue of cultures
The heart of the brand Melon® is the dialogue with global cultures and markets, where Melon is delivered to. This creates respect and creativity on both sides and is a fertile soil for a long brand friendship. “Arts as the international language will show us the fascinating different profiles and styles of each country,” says Michal Cervenka, Co-Founder of Melon®.
On the Eurobike 2013 the first Arts of Cultures Collection was presented by the art agency & gallery Partizan from Budapest, Hungary. In Summer 2014 artists from Romania had created fascinating helmets artworks, which were exhibited on the Eurobike 2014. Just right now the 3rd part of the program “The Ruhr Metropolis Helmet” is shown in virtual gallery.
A crash helmet is protective gear, a fashion item and a work of art at the same time. Underneath the helmet there is a personality, memories and creative ideas, which suddenly all have come to surface by the artists sending out their messages through this work.
Melon® invites all target markets to take part in creating a global profile of design tendencies and trends of different cultures during the next years.