Julia Weinstock has studied fashion design. For many years she is designing costumes for theaters and artists. All designs were created in her studio in the Unperfekthaus, Essen.
Because Julia Weinstock comes from the fashion and costume field, she likes colors that catch attention. After designing the helmet, she acknowledges, "Oh, maybe my helmet is a bit cheesy!" But she thinks that some neon colors are not that impractical for a bicycle helmet, especially if you want to be seen on the road. Therefore ornamental tendrils are growing out of the black background, symbolizing coal dust. An image for a vibrant development of art and culture, which now supersede the coal and steel industry.
The Arts of Cultures – Art as a key for dialogue of cultures
The heart of the brand Melon® is the dialogue with global cultures and markets, where Melon is delivered to. This creates respect and creativity on both sides and is a fertile soil for a long brand friendship. “Arts as the international language will show us the fascinating different profiles and styles of each country,” says Michal Cervenka, Co-Founder of Melon®.
On the Eurobike 2013 the first Arts of Cultures Collection was presented by the art agency & gallery Partizan from Budapest, Hungary. In Summer 2014 artists from Romania had created fascinating helmets artworks, which were exhibited on the Eurobike 2014. Just right now the 3rd part of the program “The Ruhr Metropolis Helmet” is shown in virtual gallery.
A crash helmet is protective gear, a fashion item and a work of art at the same time. Underneath the helmet there is a personality, memories and creative ideas, which suddenly all have come to surface by the artists sending out their messages through this work.
Melon® invites all target markets to take part in creating a global profile of design tendencies and trends of different cultures during the next years.