Eva Sitko, 20, from Würzburg, is studying communication design at the Folkwang University of the Arts in Essen. Her work focuses on illustration, photography and graphic design.
“I wanted to give the helmet a kind of rebellious and multi-faceted order, due to the fact that you can cycle around everywhere on a mountain bike, but you still have to adhere certain rules, such as the Road Traffic Act. However, fun and freedom should be a primary goal. Besides, I haven’t used a lot of colors, so that the focus is on the carrier and the helmet emphasizes his personality."
The Arts of Cultures – Art as a key for dialogue of cultures
The heart of the brand Melon® is the dialogue with global cultures and markets, where Melon is delivered to. This creates respect and creativity on both sides and is a fertile soil for a long brand friendship. “Arts as the international language will show us the fascinating different profiles and styles of each country,” says Michal Cervenka, Co-Founder of Melon®.
On the Eurobike 2013 the first Arts of Cultures Collection was presented by the art agency & gallery Partizan from Budapest, Hungary. In Summer 2014 artists from Romania had created fascinating helmets artworks, which were exhibited on the Eurobike 2014. Just right now the 3rd part of the program “The Ruhr Metropolis Helmet” is shown in virtual gallery.
A crash helmet is protective gear, a fashion item and a work of art at the same time. Underneath the helmet there is a personality, memories and creative ideas, which suddenly all have come to surface by the artists sending out their messages through this work.
Melon® invites all target markets to take part in creating a global profile of design tendencies and trends of different cultures during the next years.