17th - Anke Schäfer

Anke Schäfer

Anke Schäfer designs customized gifts and gift packaging made from recycled materials. In that manner she creates unique objects, sometimes looking like a sculpture, sometimes more like a painting. 

"My Ruhr Metropolis Helmet represents the theme “To BE on the road…to be in motion, encounters, connection ... being alive ... the journey becomes the destination. At the same time arrows are the symbols of the cyclers situation. He/She is on the way from one (Ruhr-)town to another."

The Arts of Cultures – Art as a key for dialogue of cultures

The heart of the brand Melon® is the dialogue with global cultures and markets, where Melon is delivered to. This creates respect and creativity on both sides and is a fertile soil for a long brand friendship. “Arts as the international language will show us the fascinating different profiles and styles of each country,” says Michal Cervenka, Co-Founder of Melon®.

On the Eurobike 2013 the first Arts of Cultures Collection was presented by the art agency & gallery Partizan from Budapest, Hungary. In Summer 2014 artists from Romania had created fascinating helmets artworks, which were exhibited on the Eurobike 2014. Just right now the 3rd part of the program “The Ruhr Metropolis Helmet” is shown in virtual gallery.

A crash helmet is protective gear, a fashion item and a work of art at the same time. Underneath the helmet there is a personality, memories and creative ideas, which suddenly all have come to surface by the artists sending out their messages through this work.

Melon® invites all target markets to take part in creating a global profile of design tendencies and trends of different cultures during the next years.

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